Another

Yes I know...yet another rant. This time its a fun one. Everyone that knows me should know that I do not really like name brand products. I would never buy an article of clothing because of the designer or the name brand. There is however one exception, well three actually. Those exceptions are Billabong, Reef and Oneill products. I adore water sports, namely surfing, swimming and diving (SCUBA). The fashion culture associated with these activities is usually one that is comfortable and casual while being sly and possessing the ability to pull off "a look" without trying to hard. You see these activities require one to be at the mercy of mother nature and the conditions that she presents for us. We have no influence over optimizing the conditions so therefore we must have the ability to up and go when she says so if we don't want to miss an oppurtunity that she affords us.

Over the years I have partially adopted this lifestyle and sense of fashion. Mainly I stick closer to this life style during the summer and fall months because I'm not what one would consider "hard core."

I have been purchasing and doning Billabong products for close to 20 years now. Over the last 10 or so years I have found the true benefits in these items. Most of the Billabong clothing I wear is easy to put on an incorporate into a look as well as easy to wash and maintain.

These vain reasons alone are not the only reason I feel good about purchasing these products and supporting these companies. All three of these companies work in conjunction with Surfaid International. Also all three of these corporations work in conjunction with other projects and non profit organizations that benefit us on a global level. Oneill is associated with Project Blue (look it up) Billabong is associated with (Design for Humanity and Surfaid International) and Reef has recentely paired up with Rob Machado, Ben Bourgeois, and Jeremy Sherwin to support (Reef Redemption, look it up as well)

I was in Sport Chalet yesterday purchasing cletes for Erik's new football adventures when I came across this season's Billabong line. Awwww soooo in love. I'm highly considering adding these summer essentials to my collection, they are all easy on easy off and don't mind getting wet!